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Press Office

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Press releases

Exponent Private Equity LLP completes purchase of Scotts Miracle-Gro International Consumer Business

(September 1, 2017) – Exponent Private Equity LLP announced today that they have completed their purchase of The Scotts Miracle-Gro Company’s business in Europe and Australia.

A ‘blagger’s guide to gardening’ launched to coincide with RHS Chelsea Flower Show

 

  • 61% of Brits avoid gardening altogether because they deem plant care too complicated
  • The Scotts Miracle-Gro® company release a free, must-have reference for non-gardeners needing to survive conversations at the RHS Chelsea Flower Show
  • Infomercial-style parody film launched with comedian Ellie Taylor

 

Comedian Ellie Taylor launches the ‘Extremely Busy and Important Person’s Guide to Gardening'

Press release download

Scotts Miracle-Gro® release a free must-have reference for non-gardeners needing to survive conversations at the RHS Chelsea Flower Show

Ellie Taylor stars in Infomercial-style film bringing to life the tongue in cheek manual to impress the gardening ‘elite’

 

Launched ahead of Chelsea, comedian Ellie Taylor stars in the Extremely Busy and Important Person’s Guide to Gardening as a response to the number of Brits who report they often feel ‘left out’ of the world of horticulture.

Come to your senses: Miracle-Gro’s Ecotherapy Garden seeks to raise awareness of young people’s mental health

PRESS RELEASE                                                                                                                    

-RHS Chelsea Flower Show 2017 media alert-

Come to your senses: Miracle-Gro’s Ecotherapy Garden seeks to raise awareness of young people’s mental health

Interviews and photography opportunities available with:

Turf wars: Brits obsess about green space

Press release 18/04/17

 

 Turf wars: Brits obsess about green space

 

Nearly half of Brits (49%) say lawn is the ‘mow-st’ important part of the garden to them

One in 10 Brits don’t own a garden and obsess about spending time in nature

More than nine out of 10 (95%) people seek out green space near work or home several times per week

Stressed Brits use green space to relax (67%)

 

Scotts Miracle-Gro® launches Home Defence® Scarecrow™

Press Release 16/02/17

 

Scotts Miracle-Gro is set to launch the Home Defence Scarecrow to help defend gardens against unwanted animals.

The revolutionary Home Defence Scarecrow protects any open area in your garden that receives trespassing visiting animals.

The motion-activated Scarecrow delivers a startling but harmless burst of water, protecting an area of up to 130m².  Scarecrow is effective and easy to use, taking minutes to connect to a standard garden hose, with adjustable sensitivity and 360-degree spray rotation.

Scotts Miracle-Gro® launches revolutionary Pot Shots

Press release 16/02/17

 

Miracle-Gro® Pot Shots, a revolutionary new style of plant feed, is set to transform the way people grow plants and tomatoes in pots and containers.

Available for tomato plants or multi-purpose use, the new products consist of pre-measured cones which distribute feed to plants for up to six months.

Scotts Miracle-Gro® launches two new Gro-ables® seed pods

Press Release 16/02/17

 

Scotts Miracle-Gro has announced the launch of two new Gro-ables seed pods – Yellow Cherry Tomato and Butternut Squash.

 

A unique and exclusive all-in-one pod containing vegetable seeds, coir compost and Miracle-Gro Plant food, Gro-ables make growing vegetables easy, fun and accessible for everyone. The pods are easy to use and guaranteed to grow indoors, outdoors or in pots and containers, hanging baskets, gro-bags or in the ground.

 

Scotts Miracle-gro® Launches New Gro-ables® Salad Mixes

Press Release 16/02/17

 

Scotts Miracle-Gro has announced the launch of an exciting new range of Salad Mixes, comprising All Green Lettuce Leaves and Baby Leaf Salad.

Containing Salad leave seeds, coir compost and Miracle-Gro Plant Food, the Salad Mixes make growing lettuce easy, fun and accessible for everyone. The leaves are guaranteed to grow indoors, outdoors, or in pots and containers, hanging baskets, gro-bags or in the ground.

Scotts Miracle-Gro® launches new Gro-ables® Herb range

Press Release 16/02/17

 

Scotts Miracle-Gro has announced the launch of an exciting new range of Gro-ables Herbs, comprising Basil, Coriander and Parsley.

A unique and exclusive all-in-one pod containing herb seeds, coir compost and Miracle-Gro Plant Food, Gro-ables make growing herbs easy, fun and accessible for everyone. The pods are easy to use and guaranteed to grow indoors, outdoors, or in pots and containers, hanging baskets, gro-bags or in the ground.

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