Scotts Miracle-Gro® launches long-awaited Black Magic® | Love The Garden

Scotts Miracle-Gro® launches long-awaited Black Magic®

Press release 16/02/17


BLACK MAGIC® Potting Mix is a new premium compost for young, urban consumers growing plants, fruit and vegetables. Suitable for both indoor and outdoor use, it boasts higher yields and faster growth than other products on the market.


BLACK MAGIC® compost is made up of high grade materials, boosted with four extraordinary ingredients – bat guano, worm casting, humic acid and Biochar® to enhance growth. Ideal for use in pots and containers, it also contains coco-coir, perlite and zeolite, which optimise the compost structure and maximize water retention to sustain lush growth for all plants.

Black Elixir plant food is launching alongside the BLACK MAGIC® Potting Mix. The pure concentrated juice is extracted from organic matter and enriched with Humic Acid. The plant food accelerates nutrient uptake, improves drought resistance and stimulates root growth to ensure heavy flowering.

Sheila Hill, General Manager of Scotts Miracle-Gro, said:

“BLACK MAGIC® is a very exciting launch for Scotts Miracle-Gro. The brand is unique and stands apart from all products currently on the market. The products combine premium ingredients created by experts with a home-crafted approach. 

“We predict it will disrupt the marketplace, delivering fantastic results for urban and container gardeners with limited space.”

The new products will be available from March in Amazon and some selected Homebase stores and will retail for:

BLACK MAGIC® Potting Mix, 20 litres - £9.99

BLACK MAGIC® Black Elixir Plant Food, 1 litre - £7.99




Notes to editors:

The Scotts Miracle-Gro Company is the world’s largest marketer of branded consumer lawn and garden products. The company has grown to be an industry leader with offices and research facilities across the UK and US with business spanning Canada, Europe and Asia Pacific.

For more information, including images, mock-ups or samples when they are available, please email [email protected] with your request.

For more immediate information, please call 0207 010 0829.